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Azulai, the company chairman, previously founded i Touch, the London Stock Exchange-listed mobile entertainment business sold for £180 million (4 million) in June 2005.
Mark Curtis, the former CEO, left the company in July 2011 when Neil Goldberg took over the CEO role.
In 2008, flirtomatic violated the British flirtbox trademark by naming its chat window "flirtbox".
"Some bright spark piped up and said, ‘We’re describing flirting’ to which the rest of us thought, ‘Wow! How could we create an application that could make flirting as easy, fun and good as it possibly can be for mobile?
’ " Fjord took a lead role in securing funding to build and launch Flirtomatic, which is now independently run.
Flirtomatic’s proprietary multimedia interaction platform was designed to provide a consumer entertainment proposition that stood between the popular social networking and online dating services.
The company’s emphasis on flirting has differentiated it from more traditional online dating sites geared toward matching users with one another.
Flirtomatic monitors its site in order to maintain a PG-rated content.